Creative Thinking
Creativity in Entrepreneurship focuses on entrepreneurs generating novel and useful ideas for their businesses. Knowledge in this regard is significant, because it has a tremendous potential to enhance creativity and the lack of it causes creativity to diminish. In a world where entrepreneurs face major challenges trying to keep abreast in economic downturn, such novel ideas can be developed into potentially rewarding products and services. The success of these ideas, hinges on a touch of familiarity but novel enough to standout from the crowd. Novel ideas are the lifeblood of entrepreneurship. In entrepreneurial success stories entrepreneurs 1. Generate valuable ideas for new goods & services. 2. They must appeal to some identifiable market. 3. The project must be brought to fruition. Novelty and usefulness is the basis for creative i...