The Psychology Behind Leadership, Entrepreneurship, Creativity & Self Awareness

How often does one stop and wonder what the mind holds in store for the entrepreneur?  The golden truth is that ‘mind behind the business’ is the sacred treasure of entrepreneurship.  Great entrepreneurs of each time have been able to develop their minds to a level of personal growth that enabled them to be the creators and pursuers of great innovative ideas.  All innovation begins with opportunity recognition and idea generation usually springing forth from a problem that needs to be tackled or a solution that can benefit humans. Their strength of mind is a lesson for all entrepreneurs who need to understand that their mind is the ‘key sustainer’ of their business.  This book so fulfils that call as a voice to ignite the imagination of potential leaders in the arena of business and summons them to use their brain’s resources to guide them to their destination.  As it was famously said, “A mind once stretched can never go back to its original form...

Entrepreneurs can never be complacent in any season of their journey. Yet the challenges presented to them at this moment in time is like no other. It demands the greatest patience and perseverance a Business Mind can supply. The great philosopher Aristotle said that in life you really cannot do anything meaningful without courage. It is interesting that he places it next to honour. In oldern times honour was one of the most treasured virtues. Many can pretend to be brave, but what happens when the real test comes? Can one find boldness from deep within to ride above the storm. That is what a resilient Entrepreneur is able to do. He or she is able to find that inner boldness from the depths of their spirit and push past their fears. Now the time has come for Entrepreneurs to reach deep within and stand up tall and face the challenges that are presented with change. Copyright 2021. All Rights Reserved. De Costa