The Art of Innovative Discovery: inbetween Lost and Found

Many seek a new path to the waterfall. This path usually lies hidden within the current mantra of things. Weariness sets in causing gloom and depression and many wonder how they can make things turn out for the better. It may be more sales, more finances, a better job, new prospects or opportunities. Whatever the case may be most often it is a feeling of being in between lost and found. That unpleasant feeling in the gut acts as a heavy fog and dampens the path ahead and deprive it of hope.

Entrepreneurs take a step forward in their entrepreneurial journey because they somehow feel that they have some unique product or service to offer the market. They are exuberant at the prospects and cannot wait to ride on the shoulders of success. But how many take the time to contemplate the pressures and the hard work that comes along with the package? 

Most often entrepreneurs misjudge innovation & creativity, by restricting it to identifying and setting up the initial stage of the business. Success though is a hard nut to crack. While 'Marketing' is a crucial tool, today even in marketing with all the developments in technology, it is easy to get buried under the load of social media marketing. Many Start-up entrepreneurs and small businesses come to the bitter realization that the initial exuberant vibe of product/service discovery can easily diminish under the weight of overloaded marketing. So how can entrepreneurs take a serious stride forward and cross this chasm that stands between being lost and found? How can they be found and enjoy the benefits that success offers?

The answer points to a 'Focus on being innovative & creative'. A focus strong enough to lead the entrepreneur in search of a new path that will become their own, one that is innovative and leads to a discovery of the solution to the problems present. A focus that is aimed at identifying the right solution that will get the entrepreneur from where he or she is right now to where they want to be. Such a solution is not concentrated on short-term gain. It is a logical, long-term, methodical and a clear path that becomes revealed, through the unveiling of a focus-driven new path, that leads to freedom. 

Being innovative and creative requires the entrepreneur to be focused in finding novel solutions to the challenges they encounter. Focus also has the ability to cut away unwanted distractions and bring into alignment the things that matter the most. Focus forces one to think long-term rather than short term. Focus inspires one to discover a new way of doing old things or a new way of doing new things, that breaks the status-quo. It gives a strategic future path to the mind behind the enterprise, to the one who fully appreciates and practises its strong impulses.

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